Quoted from the official blog:
We were delighted with the level of interest in the logo contest. We received 390 entries from 215 different people and 24 different countries. Deciding on a winner proved very difficult.
The jurors were impressed with the standard of submissions, and of the many very different conceptions of the award, and were thrilled by how many of the submissions made their shortlist.
In making their decision our expert jury took a wide range of factors into account. Many very attractive pieces of art were rejected because they were too complex to be effective when added to a book or DVD cover. In other cases excellent images were let down by weak typography. The winner, designed by Jeremy Kratz of Arkansas, combined both the necessary simplicity to fulfill our requirements with a good choice of text and pleasing combination of the various elements of the design.
We would like to thank all of the people who entered the contest, and congratulate Jeremy on his win.
I definitely agree. Simple, yet elegant. And expressing the classic, immortal trophy’s own design.
I was disappointed to see such a primitive logo chosen after running a competition to foster creativity.
I know the judges wanted something simple, but this is only really one step away from the EPS of the rocket every entrant was given. There were two requirements for entries: 1 – Use the rocket from the EPS, 2 – Use the words ‘Hugo Award’. As far as I can see this logo simply does both those things mechanically. A real missed opportunity.
Anyway, this was my entry if you’re curious…
http://www.holster.co.uk/play/hugo-award
To complex I guess…
®
Nah, in all honestly I like yours better. Perhaps they were going for something that could get extremely small without getting too cluttered. Or something that was very simple and generic. Not really sure.